Posts by mycerium

Springfield in Full Bloom

Posted June 23rd, 2010 by in News

The Cerium Group teamed up with the Springfield in Full Bloom initiative by creating and donating a custom Kiosk system for the committee’s logowear needs. “Springfield in Full Bloom” is the local branded name for the nationwide 2010 America in Bloom competition program in which Springfield, Ohio is participating.

Springfield in Full Bloom’s goal is to build and foster community pride, as the area in which people live reflects upon the individuals, businesses and organizations of that community. America in Bloom is a nationwide competition that concentrates on community efforts toward tidiness, environment, heritage preservation and community involvement. The program promotes nationwide beautification through education and community involvement by encouraging the use of flowers, plants, trees and other environmental and lifestyle enhancements in cities across the U.S.

As a business, The Cerium Group is committed to its ongoing efforts in supporting local initiatives that help make Springfield a great place to live, work, play and visit. Helping Springfield move forward is important to The Cerium Group, because it’s not only where we do business, but it’s where our families and many customers live. There are many anticipated developments occurring in the Greater Springfield area over the next five years, and the Springfield in Full Bloom initiative is one of the first opportunities in a series of many that will are going to be occurring in the area. The completion of Greater Springfield Regional Medical Center, groundbreaking of the Hollenbeck-Bayley Creative Arts and Conference Center at the Clark State Performing Arts Center,  and the development of greenspace areas in the downtown area are creating exciting changes in Springfield, and as a local business, we’re excited to be a part of the changes.

Taking The Weight Off of Your Shoulders: A User-Friendly Guide to Paper Weights

Posted June 22nd, 2010 by in News

Paper weights tend to be a confusing topic for people who are not in the printing business. Paper weight is not how much the piece of paper actually weighs, but rather the thickness or sturdiness of the paper. The weight is measured in U.S. pounds, often abbreviates as lb. or lbs. 500 sheets of a given type of paper determines the number in weight.  The basic size of the paper determines its category type.

The different types are classified in multiple ways:

  • Bond paper = 20 lb.  bond (ex. office copy paper)
  • Translucent bond paper = 29 lb. bond (ex. basic envelopes)
  • Writing paper = 24 lb. bond (ex. stationery)
  • Text paper = 50 -120 lb. text (ex. brochure or flyer)
  • Cover paper = 50 – 130 lb. cover (ex. business or greeting card)

When choosing the weight of paper necessary for a specific product, the amount of ink that will be used is something to keep in mind. The paper weight has virtually little to no effect on the quality of the image, but a project with a heavier amount of ink would require a heavier type of paper. Different projects require different weights. It’s best to consult with a professional, like a Cerium Group staff member, to see what would be the most economical, efficient and quality paper solution dependent upon your needs.

It’s Not Always Black and White: An Explanation of 4-Color Printing

Posted June 15th, 2010 by in Marketing

The 4-color print process is exactly what its name entails: there are four colors used in the process. More commonly referred to as CMYK-printing, this type of printing uses colors including cyan, magenta, yellow and key black. The process involves the initial separation of four colors and the eventual combination of the four different colored images on a printing press.

You may find that the 4-color printing process is significantly more beneficial for your product if you are interested in having access to a vast color spectrum. Since this particular process offers four colors, the different types of color combinations are endless.  With the 2-color process, your color choices remain minimal due to the fact that typically only black and one other color can be used.

Accuracy is another benefit that comes with the 4-color print process. If the press is used correctly and print files are accurate, this almost guarantees that your finished product will be exactly like the initial drafted concept. Graphics are necessary for a printed product instead of just words. The 4-color printing process makes the use of graphics more flexible and gives you better detail on the final product than other processes

In the past, photographers had to separate colors with colored filters for their pictures when printing. Now, there are desktop publishing systems that offer the capability to separate colors like Adobe Creative Suite. It’s easier now more than ever with today’s technology to create great looking, quality printed pieces for a fraction of the cost compared to the past.

For more information on the print process, visit www.theceriumgroup.com.

Greater Springfield Chamber of Commerce Small Business of the Year 2010

Posted February 5th, 2010 by in News

This has been a really cool year for us, in addition to being nominated for the Wittenberg Entrepeneurial Business Award we have also been nominated for the Greater Springfield Chamber of Commerce Small Business of the Year for 2010!

We have some awesome competition, including Littleton & Rue Funeral Home, Springboard Group and Gillam Lawncare & Landscaping.

The Small Business of the Year award will be presented at the Chamber’s Annual Meeting on February 25th, along with awards for Business of the Year and Minority Owned Business of the Year.

Thanks again to all of our customers and vendors as this recognition would not be possible without all of you!

How We Use Social Media…

Posted January 27th, 2010 by in Marketing

I am often asked, because I have gotten to a little over 1200 followers on Twitter (@ceriumgroup if interested), how we use Twitter…and social media in general.

First, I have to give credit to David Zak, Vice President of Economic Development at the Greater Springfield Chamber of Commerce, for much of what drives our philosophy on using social media for our business.  He has been and remains a bit of a pioneer in our community on using these types of communication mediums.

We seek to accomplish a few primary things through social media:

1.  Be generous – promote things our customers want people to be aware of or significant development or happenings with them.

2.  Deliver value – provide useful content about the use of promotional products, printing and apparel or marketing in general.

3.  Keep people up to date – distribute the blog or links to our Elements email about new developments, Kiosk updates, award nominations, staff happenings or anything else happening at Cerium.

4.  Get personal – mix in who we are as people to allow you to get to know us on a deeper level.

Using these 4 main objectives, we have developed an editorial calendar that dictates we will distribute “Elements from The Cerium Group” monthly to deliver offers to our customers as well as a weekly blog entry and ongoing updates based on what’s going on to our accounts on Twitter, Facebook etc.

Our market is changing, getting younger every day and it will continue to change from here to eternity.  Most folks are transitioning from getting their news, content on topics that interest them etc. from Facebook, Twitter, LinkedIN and the like.  As a result of this, when you develop content, you need to distribute it into those places because there are groups of people that prefer one over the other.  You need to be sure you have the content where people are looking.

While our plan on the use of these communication platforms will continue to evolve, it will always be derived out of our foundational desire to deliver value to our customers.

The “New” New theceriumgroup.com Launched Today!

Posted October 9th, 2009 by in Marketing

Really excited about our “new” new site, we feel this site provides a much better framework for us to grow into as well a superior structure for our soon to be launched MyCerium system.

Check out the new site at:  http://home.theceriumgroup.com/

Or see the screen shot of our new home page below:

theceriumgroup.com

Cerium Partners with Cisco & Co. with Kiosk Launch

Posted October 8th, 2009 by in Kiosk

The Cerium Group has partnered with Cisco & Co., http://www.ciscoco.com/index.php, by launching a Kiosk store that provides the distribution channel for their healthcare promotions.  Cisco & Co., founded by Patty Cisco, MBA, helps healthcare leaders and organizations maximize their goals by creatively connecting with their customers, implementing proven methods to drive revenue and build their business.

Cisco & Co. offers an extensive selection of strategies to help you creatively connect with your customer. We can help you share your story by using clear, compelling and convincing messages through multiple strategies. This creates the consistency you need to build your business and increase your revenue stream.

  • Marketing & Sales Strategies
    • Do you want to grow your “potential” customer interest base with creative connection strategies?
  • Brand Image Strategies
    • Are you ready to gain a competitive edge by creating an experiential brand difference?
  • Coaching & Training
    • Is developing exceptional leaders and front-line staff important to your organization to remain vibrant, effective and competitive?
  • Speaking Engagements
    • Are you seeking an engaging and motivational speaker who presents topics relevant to the challenges healthcare leaders face in today’s ever changing competitive environment?

Cerium Unveils 12 Weeks of Christmas Promotion!

Posted October 8th, 2009 by in Marketing

We are proud to be in the 4th week of our 12 Weeks of Christmas promotion!  The topics for each week are below:

Week 1 -Holiday (Halloween & Christmas)

Week 2 – Calendars

Week 3 – Clocks & Watches

Week 4 – Tools, Knives & Flashlights

Week 5 – Padfolios, Journals & Jotters

Week 6 – Technology

Week 7 – Writing Instruments

Week 8 – Drinkware

Week 9 – Health & Personal Care

Week 10 – Apparel

Week 11 – Home & Kitchen / Food Gifts

Week 12 – RUSH Items!

This promotion is designed to help our customers consider the entire spectrum of gift options available to them for their customers and/or employees.  We are so pleased to be able to offer quality brands such as Cutter & Buck, Wenger/Swiss Army, High Sierra, NIKE, Adidas, Skagen and many many more.

Merchants National Bank “Invests” in Kiosk!

Posted October 5th, 2009 by in Kiosk

Merchants National Bank has launched its very own Kiosk!  The store will allow employees, currently at the Springfield, Ohio office, to purchase over 300 different apparel and accessory items with the Merchants National Bank logo.

Our hope is to see the store help support their existing marketing efforts and create more brand recognition in this and eventually other markets.  You can visit the store at:  http://stores.kioskvs.com/merchantsnat

Merchants National Bank was established in 1879 and is an independent institution built upon a foundation of financial strength and customer service.  The Merchants National Bank has nine convenient offices to serve you: three locations in Hillsboro, two locations in Greenfield, and one location in Washington Court House, London, Springfield, and Mt. Orab, Ohio.  Each of our offices is individually and locally managed.  Read more at: http://merchantsnat.com/

Springfield Symphony Orchestra Kiosk Launched!

Posted October 5th, 2009 by in Kiosk

The Cerium Group has launched a Kiosk for the Springfield Symphony Orchestra.  The Springfield Symphony Orchestra (SSO) was founded in 1943 by Edwin Juergens, William Minnick and William Fiedler, the organization’s first conductor. The first complete concert was performed in 1944 at Central Methodist Church in Springfield. Learn more about the Springfield Symphony Orchestra at:  http://springfieldsym.org/aboutsso.html

Their online store currently offers embroidered apparel and accessories with the Springfield Symphony Orchestra logo.  You can visit the store at:  http://stores.kioskvs.com/springfieldsym/.  We are excited to be able to provide a service that we hope will be an asset to the Springfield Symphony Orchestra’s marketing and fundraising efforts.