Archive for June, 2010

Go Green When You Print

Posted June 28th, 2010 by in News

Environmental concern and impact on business is on the forefront of many business owners’ minds. When it comes to implementing “green” practices in an organization, one of the easiest ways to get started is by using eco-friendly printing options for everyday business needs.

Eco-friendly printing involves the use of alternative inks, including soy-based inks in lieu of petroleum-based inks, and replacing traditional chlorine-bleached paper with recycled paper. Many recycled papers are now available in similar varieties to their chlorine-bleached counterpart.

Printing on recycled paper and using alternative inks reduces the overall impact on the environment. It reduces the impact on our nation’s forestry resources, and reduces air and water pollution.  According to the United Nations, industrialized nations, including the U.S., make up roughly 20 percent of the world’s population, yet we consume 87 percent of the world’s printing and writing papers.

Moving your business in a “greener” printing direction doesn’t have to be expensive. Many business owners avoid eco-friendly printing options because they think it can be more expensive than traditional print methods. Depending on a variety of factors, like the type of print project and quantity, it can be cheaper in some instances.

When looking for ways to “green” your next print job, consider the following:

1) Paper: Ask about post-consumer recycled paper or tree-free alternatives. Look for bleach-free or chlorine-free paper.
2) Inks: Ask about soy-based inks or vegetable inks. These are easier to remove when recycling paper. They also use less energy to produce.
3) Design: Maximize the use of space on your print job design. You don’t want it to be cluttered, but you also want to get the most information on the least amount of paper and ink as possible.

To learn more about eco-friendly print practices, contact The Cerium Group.

Springfield in Full Bloom

Posted June 23rd, 2010 by in News

The Cerium Group teamed up with the Springfield in Full Bloom initiative by creating and donating a custom Kiosk system for the committee’s logowear needs. “Springfield in Full Bloom” is the local branded name for the nationwide 2010 America in Bloom competition program in which Springfield, Ohio is participating.

Springfield in Full Bloom’s goal is to build and foster community pride, as the area in which people live reflects upon the individuals, businesses and organizations of that community. America in Bloom is a nationwide competition that concentrates on community efforts toward tidiness, environment, heritage preservation and community involvement. The program promotes nationwide beautification through education and community involvement by encouraging the use of flowers, plants, trees and other environmental and lifestyle enhancements in cities across the U.S.

As a business, The Cerium Group is committed to its ongoing efforts in supporting local initiatives that help make Springfield a great place to live, work, play and visit. Helping Springfield move forward is important to The Cerium Group, because it’s not only where we do business, but it’s where our families and many customers live. There are many anticipated developments occurring in the Greater Springfield area over the next five years, and the Springfield in Full Bloom initiative is one of the first opportunities in a series of many that will are going to be occurring in the area. The completion of Greater Springfield Regional Medical Center, groundbreaking of the Hollenbeck-Bayley Creative Arts and Conference Center at the Clark State Performing Arts Center,  and the development of greenspace areas in the downtown area are creating exciting changes in Springfield, and as a local business, we’re excited to be a part of the changes.

Taking The Weight Off of Your Shoulders: A User-Friendly Guide to Paper Weights

Posted June 22nd, 2010 by in News

Paper weights tend to be a confusing topic for people who are not in the printing business. Paper weight is not how much the piece of paper actually weighs, but rather the thickness or sturdiness of the paper. The weight is measured in U.S. pounds, often abbreviates as lb. or lbs. 500 sheets of a given type of paper determines the number in weight.  The basic size of the paper determines its category type.

The different types are classified in multiple ways:

  • Bond paper = 20 lb.  bond (ex. office copy paper)
  • Translucent bond paper = 29 lb. bond (ex. basic envelopes)
  • Writing paper = 24 lb. bond (ex. stationery)
  • Text paper = 50 -120 lb. text (ex. brochure or flyer)
  • Cover paper = 50 – 130 lb. cover (ex. business or greeting card)

When choosing the weight of paper necessary for a specific product, the amount of ink that will be used is something to keep in mind. The paper weight has virtually little to no effect on the quality of the image, but a project with a heavier amount of ink would require a heavier type of paper. Different projects require different weights. It’s best to consult with a professional, like a Cerium Group staff member, to see what would be the most economical, efficient and quality paper solution dependent upon your needs.

It’s Not Always Black and White: An Explanation of 4-Color Printing

Posted June 15th, 2010 by in Marketing

The 4-color print process is exactly what its name entails: there are four colors used in the process. More commonly referred to as CMYK-printing, this type of printing uses colors including cyan, magenta, yellow and key black. The process involves the initial separation of four colors and the eventual combination of the four different colored images on a printing press.

You may find that the 4-color printing process is significantly more beneficial for your product if you are interested in having access to a vast color spectrum. Since this particular process offers four colors, the different types of color combinations are endless.  With the 2-color process, your color choices remain minimal due to the fact that typically only black and one other color can be used.

Accuracy is another benefit that comes with the 4-color print process. If the press is used correctly and print files are accurate, this almost guarantees that your finished product will be exactly like the initial drafted concept. Graphics are necessary for a printed product instead of just words. The 4-color printing process makes the use of graphics more flexible and gives you better detail on the final product than other processes

In the past, photographers had to separate colors with colored filters for their pictures when printing. Now, there are desktop publishing systems that offer the capability to separate colors like Adobe Creative Suite. It’s easier now more than ever with today’s technology to create great looking, quality printed pieces for a fraction of the cost compared to the past.

For more information on the print process, visit www.theceriumgroup.com.