Archive for January, 2012

The Cerium Group Receives 2nd Nomination for Small Business of the Year

Posted January 16th, 2012 by in News

Wow, what a year 2011 turned out to be!  We are honored and excited to have been informed of our 2nd nomination for The Greater Springfield Chamber of Commerce Small Business of the Year award!  This in addition to also being nominated for the Wittenberg Entrepeneurial Business Award for the 2nd time!

We have some awesome competition, including Oxiem Marketing & Technology, Wallace & Turner Insurance, MacRay’s and Arc Staffing.

The Small Business of the Year award will be presented at the Chamber’s Annual Meeting on February 16th, along with awards for Business of the Year and Minority Owned Business of the Year.

Thanks again to all of our customers and vendors as this recognition would not be possible without all of you!

The Cerium Group Receives 2nd Nomination for the Wittenberg Entrepreneurial Business Award

Posted January 16th, 2012 by in News

The Cerium Group is excited and honored to be nominated for the 2012 Entrepreneurial Business Award (EBA) through the Wittenberg Center for Applied Management (WittCAM). This is The Cerium Group’s second nomination in 3 years, having also been nominated in 2010.

The Entrepreneurial Business Award (EBA) recognizes and encourages the entrepreneurial spirit and practices of local-area companies by recognizing businesses that have implemented innovative ideas to better serve their customers, enhance the skills of their employees, improve their competitiveness or benefit the community. This award is a student directed and managed project through the WittCAM program. We are hopeful to be awarded this honor by WittCAM and will keep you all updated as the process unfolds.

The Proper Distribution of Promotional Materials at Trade Shows

Posted January 13th, 2012 by in Marketing

We have all received a pen or a chip clip from a trade show that we initially think is somewhat appealing, but quickly learn that we soon forget the name of the company or brand on the item and use the item anyways. According to Incomm Center for Trade Show Research and Sales Training, trade show attendees are 52% more likely to stop by your exhibit if you have some appealing promotional items to give them. Like many businesses, we cannot disagree with this statement. We not only want to give the customer or potential customer something that they want and can hopefully use, but also something that they will remember the company name. We feel it is how you distribute your promotional item that can increase or decrease its effectiveness, and hopefully make it more likely that your brand will be remembered. First of all, to avoid reducing the value of your “gift” to show attendees, do not just stack them on a table for just anyone to take. Rather, personally and selectively hand out your giveaways to the visitors who are representing potential clients. This way your brand and company will be more memorable to the visitors and hopefully encourage potential clients. Secondly, if you want to use a giveaway, have the potential client fill out a lead form BEFORE offering the giveaway. This will quantify prospects and assist with your follow-up efforts. Finally, make sure you thank the customer or potential customer for stopping by your both. By simply handing the customer an item and saying thank you, you will be more likely to be remembered. A personal touch is all you need to make giving away promotional items a business success!

Now Hiring: Account Manager (Junior)

Posted January 13th, 2012 by in News

The Cerium Group LLC is expanding and we are in the market for a Junior Account Manager to help us handle the day to day needs of our growing customer base.  If you are interested, details can be found at the link below:

http://home.theceriumgroup.com/employment.php

Please feel free to contact us if interested.