Archive for October, 2015

Things to remember when considering Promotional Products

Posted October 2nd, 2015 by in Marketing

Studies show that 39% of all people who received a promotional product within the last 6 months can remember where it came from. If you are considering purchasing some promotional products here are a few things to keep in mind.

Why should you invest in Promotional Products?

Promotional products are one of the most cost-effective forms of advertising. They will outlast most any type of advertising, such as classified ads, radio, commercials and TV spots. Getting your brand in the hands of potential customers is what it’s all about, and nothing does the job better than promotional products. Put something they use on daily basis and they will constantly be reminded of your company and what you do.

Are these items useful?

To be more specific “Would these items be useful enough to increase business?” Brand recognition requires repeat exposure. The more an item is passed along, the greater total audience sees it, which in turn has the ability to increase business. In other words you are not just throwing your money into a bunch of branded merchandise and hoping for the best, you are making an investment in building your brand.

Do you have a budget?

When considering promotional items, you definitely shouldn’t be focusing on price; instead you should be choosing an item that matches your business. Don’t order a massive quantity of “totally awesome tumblers” just to get the higher quantity discount, when you have no idea if that item will have a positive result. Instead order a smaller quantity, and if it is successful then order more. You do not want to be stuck with 5000 tumblers when your community reach is 1500.

So which one should you choose?

First you need to pick an item that best represents your brand, and is useful to your target customer. Pens, sticky notes, and bags are some of the most popular items in the promotional marketing world, but are they enough to make your company stand out from the rest? Pick an item that they will use daily, we usually recommend items for the customer’s desk.
Say your company is a little more “Tech Savvy”, the USB’s, Tablet’s or PowerBanks might be the right choice for your company. If your company is environmental conscious, there are products that are made from recycled materials or that reduce the impact on the environment such as solar powered flash lights and re-usable bags. Perhaps your company is more health care related, hand sanitizer, spf lip balm, or a stress ball might appeal to your potential customer.
The types of promotional products that you can have customized with your company name and logo are nearly endless.

When should you place an order?

Ordering promotional products can be a little tricky sometimes. Through our experience here at The Cerium Group, we have learned what key questions to ask. Do you have a specific event, trade-show or “In-hand’s date”? What item are you considering ordering? How much of each item do you need? What is the location of the event/ship to address?” All of these questions play a very important role in the ordering process. Some products can be shipped your way in 24 hours where as others could take months for production. It’s always good to ask for an estimated turnaround time.