Curious about The Cerium Group? Here’s a little background.

Posted January 18th, 2016 by in Kiosk, Marketing, News

Buck Wade started working in the branded material and promotional products industry in 1982. Between 1982 and 1998 he successfully worked for 3 different promotional product distributorships as a sales representative, mainly in the Columbus area. In February of 1998 Buck decided to go out on his own, soon after he created a sole proprietorship named “The Wade Company”. A one man show operating out of the basement of his own home. In 2004, Buck’s son Landon Wade and Scott Winkle came on board as employees. Both of which contributed quite a bit to the company growth, so much so in 2009 Buck made them both partners. The brand of “the Wade Company” soon changed to “The Cerium Group” and reformed from a sole proprietorship to an LLC.

The Cerium Group originally began doing business only selling promotional products and customized apparel to their clients, without any real competitive advantage. That is until they started developing the online stores for their current customers. Scott Winkle, who is an accomplished code writer, gave The Cerium Group the capability to stand out from their competition. The original stores only offered on demand embroidered apparel. It didn’t take long for customers to start asking for more and more items to be put in their own company store. As The Cerium Group served more and more clients their request and demands grew as well. With Scott’s extensive coding knowledge The Cerium Group was able to respond to those requests.

The Cerium Group still does quite a bit of business accommodating the needs of our traditional customers. However today our greatest growth potential is in providing our clients with a complete system designed to manager their marketing collateral, promotional products and custom decorated apparel needs across their entire organization. We accomplish this by consolidating all of the sourcing, orders, budgets, and customer service into an online interface supported by a dedicated account manager. We provide our customers with buying points and a far more cost effective and time efficient way to manage their needs.

We have become a partner to our customers, combining a system to manage their marketing collateral, sources for almost anything they wish to put their logo on, and expertise and resources to deliver a first class result. Our highest and best use is when The Cerium Group becomes an extension of our client’s staff, enabling them to compress the transactions and making it possible for them to do more with less.

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